DIESEL Brand origin introduction

In 1978, Renzo Rosso and Adrianc Goldschmied founded DIESEL, now the world's most successful and dynamic clothing brand, its name DIESEL advertising company produced a series of posters for each season poster, graphic design, and so are the finalists Cannes section, which exudes charm is so strong, people even forget that it is a brand with headquarters in Italy.

Beginning in 1992, the company's creative team with shrewd and sensitive agents such as the Netherlands, "KESSELSKRAMER (KK)" and Sweden "DDB paradise" joint, face more than 80 countries around the world make more experience of posters and advertisements , with a series of famous posters have been put forward, almost rebuild the world's awareness of DIESEL. DIESEL sexy virgin forest known advertising "Nature: When love continue", posted average poster was torn off in a few hours, often so that the advertiser is a big headache, but it does prove that the DIESEL brand among young people status in mind.

2004 Winter ad DIESEL follow the theme is very charming - "Dream", are likely to occur in the dream anything, everyday life becomes romantic, brave, magical. DIESEL advertising model to a strange attitude appear in strange places, the same is that they smiled and closed his eyes. They are in a dream and fantasy in the end to see what? It is really very curious, can not help but stopped again in front of the poster. DIESEL at changing its image firmly down gradually, different from many of its kind, with targeted advertising appear bright and sexy, especially photography Kyo, Italy nation advocating the body's natural heritage and beauty of fashion elements with refined and sensitive disdain for the compliance trend, making them full of personality, DIESEL like a fill up of the engine, the engine is switched sexy.

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